Saturday, March 4, 2023

Product Review: Rin Detergent Powder

Rin Detergent Powder has been a household name in India for several decades. The brand, owned by Hindustan Unilever Limited, has consistently been one of the top players in the Indian detergent market. In this article, we will explore the popularity of Rin Detergent Powder in India.

One of the reasons why Rin has been so successful is its ability to adapt to the changing needs of Indian consumers. The brand has launched several variants over the years, each catering to a specific need. For example, Rin Antibac was introduced in 2020 to help consumers fight against germs and bacteria on their clothes. The brand has also launched variants for sensitive skin, tough stains, and for use in washing machines.

Rin's popularity can also be attributed to its effective cleaning power. The brand's tagline, "Jhag bhi, safai bhi" (foam and cleanliness), highlights the fact that the detergent powder not only creates a lot of foam but also effectively removes dirt and stains from clothes. Indian consumers value cleanliness and hygiene, and Rin has been able to deliver on that front.

Another factor that has contributed to Rin's success is its affordable price point. In a price-sensitive market like India, affordability is crucial for a brand's success. Rin has managed to keep its prices competitive, making it accessible to a wide range of consumers.

Rin has also invested heavily in advertising and marketing over the years. The brand has launched several successful campaigns, including the iconic "Jaise bhi daag ho, Rin se kaise bhi saaf ho" (no matter how tough the stain, Rin can clean it) campaign. These advertisements have helped create a strong brand recall and have played a significant role in the brand's popularity.

Finally, Rin has also been able to build a strong distribution network in India. The brand is available in a wide range of stores, from small mom-and-pop stores to large supermarkets. This widespread availability has helped Rin reach a large number of consumers.

Rin Detergent Powder's popularity in India can be attributed to its ability to adapt to changing consumer needs, effective cleaning power, affordability, strong advertising and marketing, and a robust distribution network. It is no surprise that Rin has been a trusted brand for generations of Indian consumers and is likely to continue to be so in the years to come

Monday, February 13, 2023

Online Grocery Vs Traditional Grocery Store

 In today’s world, more and more people are turning to online grocery shopping as a way to save time and money. Online grocery shopping is becoming increasingly popular due to its convenience and ease of use. It is becoming an essential part of life for many people who are too busy or unable to make it to a physical grocery store.

Online grocery shopping offers numerous benefits over shopping at a physical store. For starters, it is often easier and more convenient to shop online than it is to go to the store. You can shop from the comfort of your own home, without having to worry about dealing with long lines at the store. Additionally, online grocery stores often offer discounts and sales that you won’t find at physical stores. This can help you save even more money.

Another great advantage of online grocery shopping is the ability to compare prices across different stores. With the click of a button, you can easily compare prices and find the best deals. This can save you a lot of time and money, as you don’t have to drive around to multiple stores to find the best prices.

Finally, online grocery shopping is often more affordable than shopping at a physical store. Online stores typically have lower overhead costs, which means

Sunday, February 12, 2023

How Grocery Shopping Has Transformed In 2023

Grocery shopping has transformed significantly in recent years due to the rise of online grocery delivery services. These services have become increasingly popular as an alternative to traditional in-store shopping, providing customers with the convenience of ordering groceries online and having them delivered to their door.

Online grocery delivery services have changed the way people shop for groceries, offering a wide selection of products, competitive prices, and quick delivery times. Customers can easily browse through a variety of grocery items, add them to their cart, and have them delivered to their doorstep within a few days, providing a much more convenient shopping experience than traditional in-store shopping.

In addition to making grocery shopping more convenient, online grocery delivery services have also allowed customers to save money by offering discounts and promotions. Many services also offer coupons and loyalty programs that allow customers to save even more.

Finally, online grocery delivery services have made it easier for customers to compare prices, allowing them to find the best deals and save money. With the rise of online grocery delivery services, customers can now quickly and easily find the best prices for the products they need.

Monday, September 12, 2022

The Great Digital Acceleration in Online Grocery



The invention of smart mobile phones has opened the door of social media which led the business owners to penetrate online supermarket store into all nooks and corner of the world for the gaudy display of their products alluring people to enjoy the luxury of unique, rare or amazing commodities handy at a reasonable cost. As more categories are unlocked at online supermarket, consumer expectations enhances to an intuitive selection, payment in low EMI, convenience, and a high quality: quick and cheap delivery, , and the same quality as shown the image on his device.

Unlike other sectors, grocery — one of the largest and repeated consumer retail categories —remains a significant laggard till Covid-19 burst out through the globe. Large capital investments, complexities of supply chain, and significant logistical challenges have led many online supermarket and full-stack probationers to struggle to achieve the target.

With the advent of the coronavirus pandemic In March, 2020, the world changed when thrust the grocery industry into an online supermarket store that has, in our view, expanded the penetration curve for online grocery that would have taken a decade to reach. As states pressed with stay-at-home orders and uncertainty of the future increased, the consumers turned to online ordering not just for convenience but for safety and necessity. As stock of essential goods drained and swarming of people became the norm for the brick and mortar experience as consumers sought to stock up on essential groceries, we guess that overall online ordering volume grew more than 3x from February to April, 2020.

This bane has proved a boon to online supermarket. The experts believe that this event will lead to a wholesale, sustained shift in consumer behavior from shopping at brick and mortar to online supermarket in India excluding only very low income category. Provided that the relative ease of habitual surfing from a mobile phone and high grocery order frequency, this short period of time was sufficient to come across a new habit for a large number of new consumers. Every online supermarket store has already observed many new customers who have come for the necessity and are retained for convenience.

Now a days, consumers are optimistic to a frictionless digital experience that search for the best apps on their devices, convenience and recognition that matches online supermarket in India, and quality that trumps the farmers market for best price. The provision of all of that blend with securing the capital to make it exist is hard nut to crack for any one company. Even the global players like Amazon, with best-in-class logistics, top-tier technical support, and a balance sheet that rivals a small country, needed to acquire into the market and begin their online grocery service by delivering from retail locations.

As technology companies grow, they tend to knock new door of opportunities; or second, third, and even fourth acts. Some online supermarket in India including Basketor maintain a covetable position in the grocery sector as they retain the customers through point of interest, point of decision, and point of sale. The grocery e-commerce looking forward to keep a stronger bond with the consumers, now have a reason to reach them when it matters most. When digital ordering disrupts the comfortable status quo replacing scarce shelf space with infinite scroll, it also provides enhanced capabilities find their best customers and be handy at the time when they decide in a way possible never before. Moreover, it helps Basketor as well as some other online supermarket store bear the cost to make the service affordable to more and more consumers to different geographical areas.

Al last, we conclude that there is no better option of operational excellence than the ability of a company to respond to an unprecedented and drastic shift in the market. Basketor’s flexible, rapidly scalable model showed its advantages in last few months: the company doubled the size of its users, providing safe, flexible earnings opportunities to many of those dismissed or laid off during the pandemic generated economic crisis. That rapid response made the company to serve the need of people including those at higher health-risk categories and those who were more concerned to the safety for their loved ones.

The Investment in Basketor

We are overwhelmed with the process to make Basketor one of the best online supermarket in Delhi by investing on the assets required for deep penetration all over India including rural areas with people from lower-middle income group. As we know that the change is the law of nature but we believe that the investment will optimize our ability to endure and grow for a generation. The Basketor team that has girdled up to face the challenge these past few tough months honed us with confidence that Basketor has emerged a better survivor.

Friday, October 1, 2021

Best Guide to Buy Fruits and Vegetables for Less Penny




From the time immemorial, people would buy fruits and vegetables for their personal consumption from their nearby markets. Although the process of selecting the freshest fruits and vegetables needs a little bit of expertise and careful research for the sellers may put any rotten piece while weighing.

But if you are looking for a convenient, more effective and clever way of using your money while buying fruits and vegetables, search online fruits and vegetables from a popular and reliable e-commerce company with offers whether pre-weighted or loose.

But First…Why Do I Need to Care About My Fruit and Vegetable Intake?

An apple a day keeps the doctor away’ is a well known proverb. People eat fruits and vegetables daily to help in reducing the risk of many diseases including certain forms of cancer, cardiovascular disease, diabetes type 2 and obesity. The new shopping pattern to buy fruits online helps.

Most of the people in this age has become health conscious and if you are also one of those change your eating and spending habits so that you may extend your lifespan for a few more years. The best way is to buy fruits online and consume it whether frozen or fresh.

Right, So What Do I Need to Know About Fruits and Vegetables?


Pre-weighted Vegetables and Fruits

Most of us like fruits and vegetables that are packed in a neat and attractive bundle, assuring that all we can pick our preferred bundle of veggies or fruits and take it to the cash counter. However, these pre-weighted fruits and vegetables often force you to buy more than you need, which can disturb your budget. 

Without care, you may waste your hard earnings if you don’t consume them all before they get wasted. Fresh agro-produce often spoil easily even with careful storage methods. Hence, unless you always plan your meals around your purchased items, you may be better off buying loose vegetables if the package is bigger or you can buy fruits online or buy vegetables online in the bundle of the size you like.

Loose Vegetables and Fruits

Some people don’t like buying vegetables and fruits in their loose form. But, you know your consumption capacity so determine the quantity of these produce yourself to avoid the wastage of food and money. Online stores keep various size of bundles if you buy fruits online or buy vegetables online.

In addition to that, pre-planning experiment on your meals by opting for a different selection of vegetables and fruits, will make your meal a lot more exciting and healthier than usual.

How Do I Get More Value When Buying Fruits and Vegetables?

Increasing the purchasing value on your money on your fruits and vegetables is not difficult as long as you keep the following points in mind at making purchase:

Have a Rough Portion Estimation

Before moving ahead to buy vegetables online, it is always good to estimate how many people you’re going to cook for. If you’re alone, the amount of vegetables should not exceed more than the amount you need to consume, it means you’re planning your meals well before hand.

Use A Comparison App to Assist Your Purchases

You can get benefitted of using a grocery comparison app such as Shopper and  Smart Catalogue Promotion for online fruits and vegetables. These apps will help you to search and compare prices of fresh produce between different online stores and supermarkets just by using your finger tips. This way, you get more value of your money with minimum time and little effort.

Invest in a Subscription Box/Bag

You can subscribe regular deliveries from fresh produce stores like Basketor, Big bazaar etc. for most online fruits and vegetables stores offer subscription. They deliver their best and freshest produce at various price tiers, so all you need is to decide the amount of fruits and vegetables that you would like to receive on a regular time interval.

Purchase Direct from The Source

There are many local agro-supermarkets in almost every district where farmers sell their fresh produce direct to consumers in the early morning. Why don’t you go for a morning walk there and have an exciting experience of purchasing vegetables and fruits direct from the source of produce? But if you don’t have time, try online fruits and vegetables at a supermarket.

Choose Frozen Fruits and Vegetables Instead of Fresh Ones

It has been fed into our mind that fresh produce is always better than frozen ones. But, it may not necessarily be true in the case of fruits and vegetables. Frozen fruits and vegetables are usually harvested when they are at the peak of their freshness and then are stored flash-frozen to prevent the vegetables from spoiling while preserving their nutrients at the same time.

For frozen produce, you can buy fruits and vegetables online when you need it to prep for your next meal at an affordable price.


Sunday, June 7, 2020

10 Ways to Help the Elderly People Living Alone



Check on them frequently, preferably by phone given the risk of transmission.


If you visit them, maintain a distance of at least 1 meter and avoid physical contact (handshakes, hugs).

Buy groceries, supplies and medicines for them.

Make sure they have at least a month's stock of all their regular medicines in case they need to stay home.

Help them connect with doctors, neighbors, friends and family if needed.

Remind them to wash their hands frequently, keep objects and surfaces clean, and avoid physical contact with those who are sick.

Make a plan in case they fall ill and decide how transportation will be arranged to seek health care.

Encourage them to maintain a healthy lifestyle: eat nutritious foods, get enough sleep, don't smoke, stay active and limit alcohol use.

Be kind and show empathy. Talk and listen to them. Help them cope with stress. Once the pandemic is over, you will hug again!

If your loved one is in a home for the elderly, avoid visits. Use phone, video chat or email to keep in touch.



Thursday, April 9, 2020

15 Foods to Boost Immune System to Fight Against Coronavirus

Coronavirus has become a pandemic in the world. There are more than 15 lakh cases around the world and 80000 death till April. This coronavirus hit very hard to those peoples who have very week immune system in their body. It also very dangerous for people suffering from heart, diabetics, and kidney diseases.

There are many foods available through online grocery shopping sites such as Basketor which have immunity booster for body. You can easily buy these immunity booster foods to fight against coronavirus. Some of the foods are listed below:


  • Leafy Vegetables
  • Root Vegetables
  • Garlic, Onions And Ginger
  • Cayenne Peppers
  • Squash Or Pumpkin
  • Apricots
  • Citrus Fruits
  • Berries
  • Pulses
  • Peas
  • Nuts And Seeds
  • Curd
  • Turmeric
  • Honey



Product Review: Rin Detergent Powder

Rin Detergent Powder has been a household name in India for several decades. The brand, owned by Hindustan Unilever Limited, has consistentl...