The Great Digital Acceleration in Online Grocery

The invention of smart mobile phones has opened the door of social media which led the business owners to penetrate online supermarket store into all nooks and corner of the world for the gaudy display of their products alluring people to enjoy the luxury of unique, rare or amazing commodities handy at a reasonable cost. As more categories are unlocked at online supermarket, consumer expectations enhances to an intuitive selection, payment in low EMI, convenience, and a high quality: quick and cheap delivery, , and the same quality as shown the image on his device.

Unlike other sectors, grocery — one of the largest and repeated consumer retail categories —remains a significant laggard till Covid-19 burst out through the globe. Large capital investments, complexities of supply chain, and significant logistical challenges have led many online supermarket and full-stack probationers to struggle to achieve the target.

With the advent of the coronavirus pandemic In March, 2020, the world changed when thrust the grocery industry into an online supermarket store that has, in our view, expanded the penetration curve for online grocery that would have taken a decade to reach. As states pressed with stay-at-home orders and uncertainty of the future increased, the consumers turned to online ordering not just for convenience but for safety and necessity. As stock of essential goods drained and swarming of people became the norm for the brick and mortar experience as consumers sought to stock up on essential groceries, we guess that overall online ordering volume grew more than 3x from February to April, 2020.

This bane has proved a boon to online supermarket. The experts believe that this event will lead to a wholesale, sustained shift in consumer behavior from shopping at brick and mortar to online supermarket in India excluding only very low income category. Provided that the relative ease of habitual surfing from a mobile phone and high grocery order frequency, this short period of time was sufficient to come across a new habit for a large number of new consumers. Every online supermarket store has already observed many new customers who have come for the necessity and are retained for convenience.

Now a days, consumers are optimistic to a frictionless digital experience that search for the best apps on their devices, convenience and recognition that matches online supermarket in India, and quality that trumps the farmers market for best price. The provision of all of that blend with securing the capital to make it exist is hard nut to crack for any one company. Even the global players like Amazon, with best-in-class logistics, top-tier technical support, and a balance sheet that rivals a small country, needed to acquire into the market and begin their online grocery service by delivering from retail locations.

As technology companies grow, they tend to knock new door of opportunities; or second, third, and even fourth acts. Some online supermarket in India including Basketor maintain a covetable position in the grocery sector as they retain the customers through point of interest, point of decision, and point of sale. The grocery e-commerce looking forward to keep a stronger bond with the consumers, now have a reason to reach them when it matters most. When digital ordering disrupts the comfortable status quo replacing scarce shelf space with infinite scroll, it also provides enhanced capabilities find their best customers and be handy at the time when they decide in a way possible never before. Moreover, it helps Basketor as well as some other online supermarket store bear the cost to make the service affordable to more and more consumers to different geographical areas.

Al last, we conclude that there is no better option of operational excellence than the ability of a company to respond to an unprecedented and drastic shift in the market. Basketor’s flexible, rapidly scalable model showed its advantages in last few months: the company doubled the size of its users, providing safe, flexible earnings opportunities to many of those dismissed or laid off during the pandemic generated economic crisis. That rapid response made the company to serve the need of people including those at higher health-risk categories and those who were more concerned to the safety for their loved ones.

The Investment in Basketor

We are overwhelmed with the process to make Basketor one of the best online supermarket in Delhi by investing on the assets required for deep penetration all over India including rural areas with people from lower-middle income group. As we know that the change is the law of nature but we believe that the investment will optimize our ability to endure and grow for a generation. The Basketor team that has girdled up to face the challenge these past few tough months honed us with confidence that Basketor has emerged a better survivor.